Digital Marketing Analyst

ITAC Solutions is assisting one of their established clients in Birmingham, AL on their search for a Digital Marketing Analyst to add to their team! This role is responsible for assisting in implementing the company’s communication and marketing plan with a focus on digital communications.

Pay: $55-75k/yr (DOE)
 
What you’ll be doing (responsibilities): 

• Perform administrative duties in developing and implementing digital marketing strategies supported by data.
• Collaborate with the marketing and design team in all stages of marketing campaigns
• Support overall marketing strategy by supporting positive digital growth, participate in brainstorming, and oversee website optimization/web management firm
• Research for campaign launches and craft messages for media outlets, assist in local locations and brand digital strategies
• Act as SME to Sprout Social platform to optimize the company and train other locations on how to use platform

What you’ll need to be considered (requirements):

• Min 2-6 years of experience in a digital analysis marketing role or general digital media buying background. Must be familiar with the terms and how to use different media.
• B2C experience, required
• Needs to be familiar with OTT (Over the Top) or CTV (Connective TV)
• Knowledge of Geo Targeting or Geo Fencing for digital display ads
• Strong understanding of branding and the importance of brand loyalty
• Professional attitude and respect for coworkers, establishment, and the brand
• Degree or completed certification in Marketing or PR, experience may also be considered

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