Digital Marketing Analyst
Birmingham, AL - Onsite
ITAC Solutions is assisting one of their established clients in Birmingham, AL on their search for a Digital Marketing Analyst to add to their team! This role is responsible for assisting in implementing the company’s communication and marketing plan with a focus on digital communications.
Pay: $55-75k/yr (DOE)
What you’ll be doing (responsibilities):
- Perform administrative duties in developing and implementing digital marketing strategies supported by data.
- Collaborate with the marketing and design team in all stages of marketing campaigns
- Support overall marketing strategy by supporting positive digital growth, participate in brainstorming, and oversee website optimization/web management firm
- Research for campaign launches and craft messages for media outlets, assist in local locations and brand digital strategies
- Act as SME to Sprout Social platform to optimize the company and train other locations on how to use platform
What you’ll need to be considered (requirements):
- Min 2-6 years of experience in a digital analysis marketing role or general digital media buying background. Must be familiar with the terms and how to use different media.
- B2C experience, required
- Needs to be familiar with OTT (Over the Top) or CTV (Connective TV)
- Knowledge of Geo Targeting or Geo Fencing for digital display ads
- Strong understanding of branding and the importance of brand loyalty
- Professional attitude and respect for coworkers, establishment, and the brand
- Degree or completed certification in Marketing or PR, experience may also be considered